by Yann Trévelot

01 Vision

Real estate starts with place, not listings.

02 Meet the Founder

18 years

of UX/UI/Design experience, including 13 years at SLB.

2

SLB Awards of Excellence

Top #52

World Ranking for Website Creation in 2026

7

Awards for Web experiences (2026 only)

1

International UX Patent

Jury

Red Star Design Award 2020

03 The Problem

Too Few Qualified Leads

Fragmented search, duplicate and outdated listings, inaccurate locations and poor listing presentation make it harder for buyers to find the right property—and harder for agents to generate enquiries.

Unreliable property information

Duplicate listings · Inaccurate availability · Inconsistent or incomplete property data

An erosion of agent trust

Misappropriated owner contacts · Concerns about portal fairness and value · Expensive listings cost

97%

52% said “very helpful”; 45% said “somewhat helpful”.
https://www.capterra.co.uk/blog/2613/uk-real-estate-proptech

of surveyed UK consumers said interactive maps would be helpful in their property search.

04 The Solution

A Spatial Property Model

A structured hierarchy connecting:

City → District → Project → Building → Floor → Unit → Listing

Every property is anchored to its real-world location and physical context.

Trust & Data Integrity

Owner verification workflows, controlled property data and clearer relationships between owners, agents, physical properties and listings.

One Connected Experience

Maps and listings work as one integrated experience, connecting location, buildings and available properties.

Jonghome offers the best UX on the market.

Real Estate Intelligence

Building-level insights and spatial market intelligence designed to help agents and developers understand the market beyond individual listings.

Immersive Property Experiences

3D building visualisation and optional bespoke 3D experiences for developers, with phone-photo-to-3D experiences as a future opportunity.

05 The Product

A new way to explore real estate.

06 Competitive Differentiation

07 Market Opportunity

01 — Initial market

Thailand

Bangkok skyline at dusk with the MahaNakhon tower

Start with Bangkok, establish a reliable building-level property ecosystem, then expand to other key Thai markets.

02 — Regional expansion

Southeast Asia

Kuala Lumpur skyline at night with the Petronas Towers

A potential expansion path into other growing markets such as Vietnam, Malaysia and Indonesia.

03 — Multiple revenue opportunities

Market intelligence

Paid tools and data for agents and developers.

Developer services

Bespoke 3D visualisation and digital property experiences.

Premium visibility

Optional paid exposure for listings, projects and properties.

08 Business Model

Agents — Free access

  • Free agent profiles and basic listings.
  • Free map placement and access to the core property experience.
  • No mandatory subscription just to participate in the platform.
  • Paid options: professional intelligence, premium visibility and future 3D tours.

Free for agents. Built around value.

Developers — Paid project services

  • Paid project publication or launch packages.
  • Premium project visibility and marketing.
  • Bespoke 3D visualisation and immersive digital experiences.
  • Basic project information could remain accessible, while paid packages provide additional commercial value.

Professional Intelligence

  • Paid market intelligence for agents and developers.
  • Building-level insights, historical trends and demand analysis.
  • Advanced tools that help professionals make better decisions.

POI Brand Partnerships

  • Brands such as 7-Eleven, Starbucks and McDonald’s can pay an annual subscription to feature their locations as branded Points of Interest (POIs) on Jonghome’s interactive 3D property map.
  • Track impressions, clicks and walking-distance enquiries to measure engagement and provide actionable location insights.

09 Early Validation

More Than Interest. A Willingness to Contribute.

Six interviews with real estate professionals have already turned into concrete offers: listings, infrastructure support and a stated price for market intelligence.

6

Professionals interviewed

6/6

Positive interest

~18,000

Listings offered by agents

฿20–50K

Market Intelligence / year

Concrete Signals of Commitment

Listing Supply

All four secondary-market agents offered their inventory to Jonghome, approx. 18,000 listings in total.

IT Infrastructure

Chat (Easy Condo Plus), a former IT lead at Agoda, offered to help build Jonghome’s IT infrastructure.

Potential Investment

Chat and Oh are open to investing; no amount or commitment confirmed yet.

What We Learned from the Field

Who We Spoke To

Four secondary-market or mixed-profile agents and two new-project / developer-side profiles.

Willingness to Pay

Pom (Gosland 2001) put a price on Market Intelligence: ฿20,000–50,000 per year, conditional on generating leads.

Owner Verification

Strong interest from every interviewee, the most consistent signal across all conversations.

10 Agents Interviews

11 Go-to-Market Strategy

Acquire Through Digital Marketing & Relationships

  • Drive targeted acquisition through Facebook Ads and digital campaigns.
  • Convert property search demand into agent enquiries and platform engagement.
  • Build agent adoption through direct outreach, referrals and product demonstrations.
  • Organize focused real estate agent meetups to accelerate onboarding.
  • Deploy two dedicated sales and business development hires.
  • Convert initial interest into registered agents and listing commitments.

Build Bangkok’s Property Supply

Make the platform valuable from day one.

  • Offer free basic agent profiles, listings and map presence.
  • Simplify listing onboarding and property-data collection.
  • Connect listings to real buildings and their surroundings.
  • Use agent feedback to improve the product and encourage referrals.

Activate Demand & Scale

Turn spatial discovery into a sustainable business.

  • Attract property seekers through digital marketing and shareable property experiences.
  • Build relationships with developers and real estate agencies.
  • Introduce paid professional intelligence, premium visibility and project marketing.
  • Expand beyond Bangkok once adoption and engagement demonstrate a repeatable model.

12 Team & Execution

5 people

Portrait of Yann Trévelot

Founder & Head of Design / Product

Product vision · UX strategy · Product direction

Backend & Data Engineer

Database, APIs, infrastructure and data integrity.

Business Development Executive

Agent acquisition, events, partnerships and listing onboarding.

Social Media & Marketing Specialist

Brand awareness, digital campaigns and user acquisition.

ProductionLaunch Bangkok MarketValidation Monetisation &Expansion Readiness

13 Funding & Milestones

Pre-seed funding target

฿10–11M

Approximately US$300K

Runway

12 months

Use of funds

Team & Technology, Market Development, Marketing & Operations

14 Financial Plan & Use of Funds

15 Competitor Financials